Hey, friend!Phew. I can finally breathe. We've spent the last 10-12 months busting our butts working with our friends at FocusLab to re-brand Tighten from scratch. At first, we just thought we wanted a new web site; then, we thought we just wanted a new logo; but we quickly we realized we wanted to re-work it all, the whole way back to the very beginning. Dan and I, aided by Keith Damiani as the project lead for the rebrand on our side, dug deep into the core questions of who we are as a company and why this company even exists. We had done some of this same work when we were first starting the company, just the two of us, in our second office above the Lakland Bass company facility (fun story: I play a Lakland bass!), but now, 10 years in, we've had a lot more experience and a lot more time to prove out some of those early ideas. My favorite feedback we've gotten so far about the web site is from my friend Phan An:
The new brand, logo, and web site are beautiful. The designers at FocusLab and Tighten are brilliant and inspired and amazing, and the programmers at Tighten worked their butts off to bring the site fully to life. But I'm most proud, partly because I had the most involvement here, in the writing. Check out the method page. Check out the manifesto. Learn not just about how talented our designers are, but who we are and why we are and how we think others should be. I'm proudest, not of the writing, but of what it reflects. This is who we've been and who we've become, traits and convictions we've fought hard to discover and hold true to, finally written down in one place for the whole world to see, and, I hope, be inspired by. One of my goals over this next year is to share this vision we have with as many people as possible. I hope you love reading it, and that you're inspired, too. Check it out, at tighten.com. What Else? Tighten Blog Tighten YouTube Matt Stauffer YouTube Links
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That's it for now! Until next time... Your friend, |